The marketing attribution models that can help you optimise your ROI

If optimising your marketing budget allocation across your channels is top of mind, then the "last touch" model won't cut it. Check out the other options available to you.

Created on 30/03/2018 by Romain Vivier

7 key guidelines to turn prospects into customers on your website

Is your website a well-oiled machine generating high quality leads or customers? If you're hesitating to answer "yes!", check out what could restrain your website's potential.

Created on 26/03/2018 by Romain Vivier

Why you need to stop integrating point solutions and start considering a digital marketing cloud platform

Are you running a solution integration business? Or are you trying to deliver great customer experiences and gain market shares? Learn about the WHY, the WHEN and the TRAPS to avoid when evaluating a marketing cloud platform.

Created on 17/03/2018 by Romain Vivier

5 reasons why customers unsubscribe from your emails and 5 tips to remedy it.

A personal reflection on why, as a consumer, I would probably unsubscribe from your email communications.

Created on 12/03/2018 by Romain Vivier

The 8 types of ad fraud that cost 9 to 22% of your media spend.

Short (and sweet) educational article on the different types of ad fraud technics that consume billions of advertising $$ every year.

Created on 05/03/2018 by Romain Vivier

Curious to understand how the programmatic advertising ecosystem (DSP, SSP, DMP) works in detail?

Get to the bottom of the programmatic advertising mechanics. How it works, how advertisers know what to bid on, how IDs get sync between the different players via cookies, piggyback calls and server to server batch or real time transfers.

Created on 27/02/2018 by Romain Vivier

6 key use cases to unleash the potential of your Data Management Platform (DMP)

Acquisition performance is just the tip of the iceberg. Prospecting, audience suppression, remarketing, onsite personalisation and X-channel segmentation are just as rewarding to implement.

Created on 20/02/2018 by Romain Vivier

Quickly visualise the gaps and silos in your digital ecosystem

Picture how your fragmented digital capabilities prevent you from delivering a connected and relevant experience across your digital touch points.

Created on 02/02/2018 by Romain Vivier

Top mistake when designing customer experiences

Why forcing on your customers an experience that you wouldn't tolerate yourself? With this in mind, remove all hurdles from your customers' journey to maximise conversion and retention.

Created on 26/01/2018 by Romain Vivier

Get started with funnel optimisation

Don’t get overwhelmed by the complexity of our ever changing digital ecosystem and look at what you can quickly put into practice from a Strategy, People and Technology standpoint.

Created on 22/01/2018 by Romain Vivier

Content Velocity overview

Content velocity is a term frequently used when evoking the time to web or speed to market of marketing campaigns. In this article, I'll touch on how you can start plugging the gaps and optimise your overall workflow to gain the agility required by your ambitions.

Created on 07/01/2018 by Romain Vivier

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